īśvaraḥ paramaḥ kṛṣṇaḥ
sac-cid-ānanda-vigrahaḥ
anādir ādir govindaḥ
sarva-kāraṇa-kāraṇam

Krishna, who is known as Govinda, is the Supreme Godhead. He has an eternal blissful spiritual body. He is the origin of all. He has no other origin and He is the prime cause of all causes.

This verse is written in Sanskrit characters on the package of Prabhuji’s Gifts Mukunda Stick Incense. Let us tell you about its beauty and significance.

Krishna is the supreme personality who is exalted for his eternal name, form, attribution and pastimes. The very name "Krishna" means the “all attractive one.” His body is the color of a beautiful heavenly blue that glows with the intensity of knowledge that has always existed. He holds a flute in both of His hands. His inconceivable spiritual energy extends everywhere yet He maintains His charming, youthful stature. His supreme subjectivity manifests perfectly in His eternal form, and his timeless presence and knowledge exist beautifully within Him. The portion of His own Self’s mundane manifestation is known as the all-pervading Paramatma, Ishvara (Superior Lord) or Vishnu (all-fostering). With this, we can know that Krishna is the sole Supreme Godhead. The charm of His spiritual body is unrivaled and is eternally unveiled with innumerable spiritual senses, and this beautiful spiritual figure is identical with Krishna while Krishna’s spiritual entity is identical with His own figure.

This transcendental manifestation is the primordial background of the infinite Brahman and of the all-pervasive soul. Krishna’s pastimes, known affectionately as lilas, may be surprising to some as they range widely from being the owner of transcendental cows, the chief of the village boys who tend to the cattle, and the consort of the milkmaids. He is also the ruler of the worldly abode called “Gokula,” and the object of worship of the transcendental and beautiful residents of Goloka. He is Govinda. He is the root cause of all causes and His mere glance is that of the Supreme Soul—the Paramatma—gives rise to a secondary potency-nature who creates this mundane universe.

The Brahma Samhita is a Hindu scripture written in Sanskrit. Known as the “Hymns of Brahma,” it is made up of verses that Lord Brahma, who created the universe, prayed to Govinda (Lord Krishna) at the beginning of creation. This holy literature was eventually lost but in the 16^th century, one of the 100 chapters resurfaced and was retrieved by Lord Chaitanya while on a holy pilgrimage in India. The rest of the Brahma Samhita remains

lost to humanity. Each of the 23 fragrances of Prabhuji’s Gifts Devotion Stick Incense line displays a verse from Hindu scriptures in Sanskrit characters. The verseabove is on the Mukunda package. Mukunda is one of the names of Lord Krishna and it means “one who grants liberation.”