“Engage your mind always in thinking of me, become my devotee, offer obeisances to me and worship me. Being completely absorbed in me, surely you will come to me.”

This verse makes it clear that Krishna consciousness is the only means to be delivered from the clutches of this contaminated material world. Simply put, all devotional service should be offered to Lord Krishna, who is not an ordinary human being, but Absolute Truth. This chapter is about bhakti—devotion—and this verse, the last in chapter 9, explains that when one thinks about Krishna, this should be done constantly and with devotional love. Lord Krishna is not an ordinary man but has an eternal form, which devotees should focus on, knowing in the heart that Krishna is the Supreme Being and worshiping him. There are nine different processes of devotional service that begin with hearing about and glorifying Krishna.

Pure devotional service is the highest achievement in society and is superior to philosophy and the many different types of yoga. By doing devotional service, any activities that are not devotional will diminish, leaving the devotee in a state of perfection. This devotee will not fall from this elevated state as Lord Krishna takes care of his pure devotees, who live happily in this material world, ultimately receiving his supreme award.

The Bhagavad Gita means “song of the Lord” and is a Hindu scripture made up of 700 verses in Sanskrit, which is a part of the Mahabharata epic. The Gita is the narration of a dialogue between Arjuna, a royal warrior, and Lord Krishna, who took the role of his charioteer and guide on a battlefield. This scripture teaches the great truths of dharma, knowledge, devotional service, raja yoga, and the Sankhya philosophy.

Each of the 24 fragrances of Prabhuji’s Gifts Devotion Stick Incense line displays a verse in Sanskrit, with most coming from the Bhagavad Gita. The verse above is on the Krishna package.