When East meets West, or when BBB meets the Yoga Sutras….

in Prabhuji's Gifts Blog

We are pleased to let you know that Prabhuji’s Gifts is now BBB accredited!

We are happy to receive this honorable certification, but at the same time, for us, it is just the external proof of what comprises an important part of our spiritual principles, which is called satya (truthfulness) in Sanskrit. It is according to this which we aspire to offer our service to humanity with honesty and integrity.

What is BBB certification?

The BBB, or Better Business Bureau, is an organization that set its goal to develop “an ethical marketplace where buyers and sellers can trust each other.”

Established in 1912, BBB is now considered an authority on trust in the marketplace, working tirelessly to foster honest and responsive relationships between businesses and customers, instilling customers’ confidence and advancing a trustworthy marketplace for all.

The BBB certifies businesses that are worthy according to its high ethical market standards, and ensures the maintenance of such standards by its members.

Here are the highlights of BBB standards:






  • Build Trust
  • Advertise Honestly
  • Tell the Truth
  • Be Transparent
  • Honor Promises
  • Be Responsive
  • Safeguard Privacy
  • Embody Integrity
The work of this organization is admirable and we find it essential these days, when consumerism and the “money god” are threatening to overthrow all other values.

The Yogic BBB, or satya.

Prabhuji , His Holiness Avadhuta Sri Ramakrishnananda Maharaj, founded our company with the vision that it will not be just a business, but another opportunity to serve humanity while practicing spiritual values and principles, which are far more important than earning money.

One of these values is called satya, or truthfulness, in Sanskrit. The ancient sage named Patanjali described this principe in his scripture called the Yoga Sutras, among the yogic principals called “Yamas and Niyamas”, or abstentions and observations. These are the first and second steps in his eight-limbed yoga.

Okay, now one may ask: “Well, why does a spiritual path that lead to freedom need rules, regulations and limitations?”

In his book Yoga Union with Reality. In the chapter called Jnana Yoga, Prabhuji gives a beautiful answer to this question:

Rules and regulations are of central importance, since they form the foundation which supports the structure of our spiritual life. This path of realization is an internalization that leads us to the depths of our interior world. By rooting ourselves in the tenets of yama and niyama, we are purifying, sweeping and cleaning our interior, since nobody would feel inclined to enter into a dirty or impure place.  

As we said, satya, or truthfulness, is one of the rules that yogis base their lives on.

How would we define satya? Vyasa, a commentator of Yoga Sutras explains it in this way:

“Truthfulness is when speech and mind correspond to reality”.

The word sat in Sanskrit means “reality”, “existence” or “that which really is”. The Sanskrit concept of truth is the observation and loyalty to reality, and Prabhuji teaches that this is all that spirituality is about. We will say it in his words: “To see what is, as it is.”

According to Prabhuji, satya starts from the verbal level of not lying, but it does not stop there. It goes deeper to bravely see our own reality as it is without dreams and imaginations, and then deeper and deeper until it discovers the roots of reality:

Wake up to the reality that the universe is telling a lie in you as what you believe yourself to be. Attune your thoughts, words and actions to the Truth. The truth is self-sufficient. It has no beginning, and therefore it is eternal. To find the Truth means to find God. To live in harmony with the Truth means to live attuned to life, to existence and to God.  (Prabhuji, Yoga Union with Reality, Raja Yoga Chapter).    

We wanted to share with you just a little bit from the spiritual principles that stand behind our company, so you will know us a little more…. We will share some more aspects in the future.

Sharing the spiritual principles behind our company is our way to let you know who we really are. We will continue to tell you more about us here, exposing more aspects of the spiritual wisdom enriched with explanations, stories and inspirational quotes. Stay tuned!

To learn more about the Yamas and Niyamas, please visit here. (The subject begins at the bottom of the page. You may be asked to press "continue" before entering the book.)

To learn more about BBB, visit here.


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